India Sports Apparel Market: Key Players, Market Share, and Competitive Landscape
Last updated
Last updated
According to TechSci Research report, “ – By Region, Forecast & Opportunities, 2030F”, the India Sports Apparel Market was valued at USD 705.85 Million in 2024 and is expected to reach USD 1592.58 Million by 2030 with a CAGR of 14.52% during the forecast period. The India sports apparel market has witnessed significant growth over the past decade, fueled by the rising focus on health, fitness, and active lifestyles among Indian consumers. Increasing awareness of the benefits of physical exercise, combined with changing fashion preferences, has driven demand for sportswear not just among athletes but also among casual users embracing athleisure trends. This shift is evident across various age groups, with millennials and Gen Z leading the adoption of sporty, comfortable, and functional clothing that fits both gym workouts and daily wear. The integration of performance fabrics, stylish designs, and versatility has transformed sports apparel into a mainstream fashion category in India.
One of the key factors propelling the growth of the sports apparel market in India is the rapid urbanization and expanding middle class, which have collectively contributed to higher disposable incomes and enhanced purchasing power. As more individuals migrate to cities for work and education, they adopt modern lifestyles that prioritize fitness and well-being. This has increased participation in recreational sports, yoga, running, and gym memberships, creating consistent demand for specialized apparel. Moreover, awareness campaigns by the government and private sector promoting sports and wellness have encouraged people to invest in quality sportswear that offers comfort, durability, and style.
The India sports apparel market is set for sustained expansion driven by evolving consumer preferences, technological innovation, and a growing culture of fitness. As the population becomes more health-conscious and brand-savvy, demand for premium, stylish, and functional sportswear will continue to rise. With supportive infrastructure developments, increased government emphasis on sports, and the proliferation of digital platforms, the market is positioned to capture opportunities across diverse consumer segments. Companies that can balance affordability with innovation and connect meaningfully with consumers will lead the way in shaping the future of sports apparel in India.
The India sports apparel market is expanding rapidly, fueled by rising health awareness, a growing fitness culture, and increasing participation in sports and outdoor activities. The market includes athletic wear such as jerseys, track pants, shorts, compression garments, and activewear, catering to both performance and lifestyle segments.
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The India Sports Apparel Market is segmented into product type, end user, distribution channel and region.
Based on distribution channel, Supermarkets and hypermarkets dominate the India sports apparel market due to their extensive reach, wide product variety, and convenience offered to consumers. These retail formats attract large footfalls, providing customers with the opportunity to explore numerous brands and styles under one roof, which enhances the shopping experience. Their ability to offer competitive pricing, seasonal discounts, and attractive promotions further drives consumer preference. Additionally, supermarkets and hypermarkets often have dedicated sections for sports apparel, making it easier for shoppers to find specialized products. The presence of trained staff to assist buyers and the trust associated with established retail chains also contribute to their dominance. This combination of convenience, variety, and competitive pricing makes supermarkets and hypermarkets the preferred shopping destination for sports apparel in India.
Based on region, West region is the fastest growing in the India sports apparel market compared to the South. Rapid urbanization, higher disposable incomes in cities like Mumbai, Pune, Ahmedabad, and Surat, and growing health and fitness awareness are driving increased demand. The West also benefits from well-developed retail infrastructure and strong e-commerce penetration, making sports apparel more accessible. Additionally, a youthful population embracing active lifestyles and athleisure trends fuels market expansion in this region. While the South remains a significant market with steady growth, the pace of adoption and spending on sportswear in the West is currently outpacing it, positioning the West as the fastest-growing region in India’s sports apparel sector.
Athleisure Dominance Sportswear is increasingly being worn for casual and everyday use, blending comfort with fashion. Athleisure is driving demand among both fitness enthusiasts and style-conscious consumers.
Youth and Influencer Impact Social media trends, influencer marketing, and endorsements by athletes are heavily influencing consumer choices, particularly among urban youth.
Focus on Sustainable and Technical Fabrics Consumers are seeking eco-friendly sportswear made from recycled or organic materials. At the same time, demand is growing for garments with moisture-wicking, anti-odor, and breathable technologies.
Women’s Segment Expansion The growing participation of women in fitness, yoga, and sports has led to an increase in demand for female-specific athletic apparel.
Tier 2 and Tier 3 Cities Increasing health awareness and internet penetration in non-metro areas are unlocking new opportunities for market expansion.
Customization and Personalization Personalized athletic wear, team jerseys, and branded workout gear offer avenues for growth and consumer engagement.
E-commerce and Omni-channel Growth Online platforms and integrated retail strategies are enabling brands to reach a wider customer base, offering convenience and variety.
Major companies operating in India Sports Apparel Market are:
Puma Sports India Pvt Ltd
Adidas India Marketing Private Limited
Nike India Private Limited
Under Armour India Trading Private Limited
ASICS India Private Limited
Fila Holdings Corporation
SSIPL Lifestyle PVT LTD (Lotto)
Decathlon Sports India Private Limited
Shivnaresh Sports Pvt Ltd
Skechers South Asia Private Limited
Customers can also request for 10% free customization in this report.
“The India sports apparel market is driven by rising health consciousness, increasing disposable incomes, and the growing popularity of athleisure. Key trends include the use of advanced performance fabrics, the surge of e-commerce, and strong influence from social media and fitness influencers. Brands are focusing on innovation and stylish yet functional designs to meet evolving consumer preferences.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.
“India Sports Apparel Market By Product Type (T-shirts, Sweatshirts, Sports Vests, Track Pants & Tights, Others), By End User (Men, Women, Kids), By Distribution Channel (Supermarkets/Hypermarkets, Multi-branded Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Sports Apparel Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Sports Apparel Market.
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