India Gifting Market Size Expansion: What’s Driving the Growth?

According to TechSci Research report, “ – By Region, Competition Forecast & Opportunities, 2020-2030F”, India Gifting Market was valued at USD 75.16 Billion in 2024 and is expected to reach USD 92.32 Billion by 2030 with a CAGR of 3.55% during the forecast period. The India Gifting Market has witnessed remarkable growth in recent years, driven by cultural traditions, economic progress, and evolving consumer preferences. Gifting has been an integral part of Indian culture for centuries, with people regularly exchanging gifts during festivals, weddings, birthdays, and other significant occasions. Over the years, the market has diversified to cater to a wider range of gifting options, such as luxury goods, personalized items, experiences, and eco-friendly products. Economic growth, increased disposable incomes, and the rise of digital platforms have further boosted this sector. Today, the India gifting market is not only about exchanging material gifts but also about creating personalized, meaningful experiences, making it a thriving segment in the broader retail market.

The major contributors to the growth of the gifting market in India is the rising disposable income, especially among the urban middle and upper-middle classes. As India’s economy expands, more people are able to spend on discretionary items, including gifts. With a large and growing middle-class population, the demand for a wide range of gifting options, from traditional items like clothing and sweets to modern gadgets and luxury products, has surged. Urbanization has further propelled this trend, with the younger population increasingly inclined towards spending on experiences or premium gifts. The availability of gifts across various price points caters to diverse segments of society, from budget-conscious individuals to those willing to spend on high-end, personalized gifts. This growing purchasing power has expanded the market for both personal gifting and corporate gifting, with individuals and businesses alike eager to enhance relationships through thoughtful presents.

Cultural and religious celebrations are another critical driver for the gifting market. India is a land of festivals, with each region celebrating a variety of religious and cultural events throughout the year. Major festivals such as Diwali, Eid, Christmas, Raksha Bandhan, and Pongal, among others, often involve elaborate gift exchanges as a symbol of love, respect, and good fortune. These cultural occasions provide a significant opportunity for gifting, driving demand for products such as clothes, jewelry, home decor, sweets, and electronics. Beyond personal gifting, corporate gifting has also grown during these festivals, with businesses offering gifts to clients, employees, and partners as a means to strengthen relationships and enhance brand loyalty. The cyclical nature of these festivals ensures consistent demand for gifts, creating a stable market environment and offering companies a chance to develop seasonal marketing campaigns around key gifting occasions. The rapid rise of e-commerce has drastically transformed the India gifting market, making it more accessible and convenient. Online shopping platforms like Amazon, Flipkart, and niche gifting websites have broadened the spectrum of gift options, making it easier for consumers to browse, compare, and purchase gifts. E-commerce has particularly gained traction in urban centers, where busy lifestyles and limited time often drive people to opt for online shopping instead of traditional brick-and-mortar stores. The convenience of home delivery, a variety of payment options, and the ability to shop from a wide array of gift categories have made online gifting increasingly popular.

Market Overview

India's gifting market is experiencing steady growth, driven by increasing disposable incomes, cultural emphasis on gift-giving, and the rise of e-commerce platforms. The market encompasses a wide range of products, including personalized items, gift cards, flowers, chocolates, and jewelry.

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "India Gifting Market” -

The India Gifting Market is segmented into purpose, type, sales channel and region.

Based on type, E-gift vouchers have emerged as the fastest-growing segment in the India gifting market. Driven by the rise of digitalization and changing consumer preferences, e-gift vouchers offer convenience, flexibility, and the ability to instantly send gifts across geographic boundaries. With growing penetration of smartphones and internet access, consumers are increasingly opting for digital gifting solutions. E-gift vouchers cater to a wide range of occasions, from birthdays and weddings to festivals and corporate gifting. The popularity of platforms like Amazon, Flipkart, and various niche e-gifting sites has further accelerated this trend, making e-gift vouchers an essential part of modern gifting.

Based on region, North region of India is rapidly emerging as the fastest-growing market in the gifting sector. States like Delhi, Punjab, Haryana, and Uttar Pradesh are witnessing a surge in disposable incomes, urbanization, and changing consumer preferences, which are driving the demand for both personal and corporate gifts. Festivals, weddings, and cultural celebrations play a pivotal role in boosting gifting activities in this region. Additionally, the increasing adoption of e-commerce platforms, along with the growing popularity of personalized and experiential gifts, has further fueled the market growth. This region’s dynamic economic growth and evolving trends position it as a key driver in the gifting market.

Key Trends

Personalization and Customization Consumers are increasingly seeking personalized gifts that offer a unique touch, such as engraved jewelry, customized photo frames, and bespoke gift baskets.
Digital and Online Gifting The convenience of online shopping has led to a surge in digital gifting options, including e-gift cards and virtual experiences, catering to tech-savvy consumers.
Corporate Gifting Evolution Businesses are adopting innovative corporate gifting strategies to strengthen relationships with clients and employees, focusing on quality and thoughtful selections.
Sustainable and Eco-Friendly Gifts There is a growing preference for environmentally friendly gifts, such as reusable products and items made from sustainable materials, reflecting increased environmental consciousness.

Market Opportunities

Tier 2 and Tier 3 City Expansion With rising internet penetration and disposable incomes, smaller cities present untapped markets for gifting businesses to explore.
Festival and Occasion-Based Promotions Leveraging cultural festivals and special occasions can drive sales, as consumers are more inclined to purchase gifts during these times.
Integration of Technology Utilizing AI and data analytics can help businesses understand consumer preferences and offer personalized recommendations, enhancing customer satisfaction.

Market Challenges

Intense Competition The market is highly competitive, with numerous players offering similar products, making differentiation crucial for success.
Logistical Hurdles Ensuring timely delivery, especially during peak seasons and in remote areas, remains a significant challenge for gifting companies.
Consumer Trust and Quality Assurance Maintaining product quality and building consumer trust are essential, as negative experiences can deter repeat purchases.

Major companies operating in India Gifting Market are:

Archies Limited
Ferns N Petals Pvt Ltd.
Miniso Life Style Private Limited
Sparket Marketing Pvt Ltd
Bansal Importer Pvt. Ltd. (Beccos)
FA Gifts Private Limited (FlowerAura)
Hallmark India Pvt. Ltd.
Chumbak Design Pvt. Ltd.
Join Ventures Private Limited (IGP)
GiftstoIndia24x7.com

Customers can also request for 10% free customization in this report.

“The India gifting market is poised for continued growth driven by a combination of cultural traditions, economic development, and evolving consumer preferences. The increasing disposable income, a strong cultural emphasis on gifting, and the rise of e-commerce are fueling the expansion of this sector. The growing demand for personalized, experiential, and sustainable gifting options reflects broader societal shifts and the desire for meaningful connections. While challenges such as cultural diversity, competition, and logistical complexities remain, they also present opportunities for businesses to innovate and develop targeted strategies to address specific market needs. As the gifting culture continues to evolve in India, the market will undoubtedly see more dynamic and diverse offerings, catering to a wide range of consumers across different demographics and regions”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Gifting Market, By Purpose (Corporate Gifting, Personal Gifting), By Type (Souvenirs, Personal Accessories, Decorative Items, Greeting Cards, E-Gift Vouchers, Others), By Sales Channel (Local Shops, Exclusive Outlets, Multi Branded Shops, Online, Others), By Region, Competition Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Gifting Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Gifting Market.

Contact Us-

TechSci Research LLC

420 Lexington Avenue, Suite 300,

New York, United States- 10170

M: +13322586602

Last updated 10 days ago